Chandigarh, October 17, 2025 :CITCO successfully launched its Central Reservation System (CRS) at Hotel Shivalikview, marking a significant step toward digital transformation and enhanced guest convenience across its hospitality network.

The system was inaugurated by Sh. H. Rajesh Prasad, IAS, Chief Secretary, Chandigarh Administration, in the presence of Sh. Swapnil M. Naik, IAS, Chairman, CITCO, Sh. Hari Kallikkat, IAS, Managing Director, CITCO, and Sh. Paviter Singh, PCS, Chief General Manager, CITCO.

The CRS enables centralized management of room bookings for Hotel Mountview, Hotel Shivalikview, and Hotel Parkview through a single platform. It integrates reservations from CITCO’s website, toll-free number, and Online Travel Agencies (OTAs), ensuring real-time updates on room availability, reducing manual errors, and improving operational efficiency.

A dedicated CRS Centre has been set up at Hotel Shivalikview, equipped with advanced technology and multiple communication lines that allow up to 30 callers to connect simultaneously. The CRS Cell operates from 10:00 a.m. to 6:00 p.m. initially and will gradually transition to a 24x7 service in the near future.

Speaking on the occasion, Sh. Hari Kallikkat, IAS, Managing Director, CITCO, said, “The launch of CRS is a milestone initiative that reflects CITCO’s commitment to modernization and customer convenience. This system will not only streamline our operations but also make hotel booking for our guests faster, easier, and more transparent.”

The launch of CRS marks a new milestone in CITCO’s hospitality network, reinforcing its commitment to providing guests with seamless, efficient, and technology-driven booking experiences.