Mahendergarh, 01.08.25-Central University of Haryana (CUH), Mahendergarh, has signed Technology License Agreement with M/S RCICO Liveable Seven Blu Reform Farmer Producer Company Limited, Jhajjar, for innovative Kachri-based ready-to-serve (RTS) beverage. This significant collaboration will provide an innovative and sustainable functional food product with numerous health benefits.

At the outset, Prof. (Dr.) Tankeshwar Kumar, Vice-Chancellor, Central University of Haryana, stated, “This agreement is a testament to CUH’s commitment to fostering research-driven solutions for real-world challenges. The Kachri-based RTS beverage developed by Nutrition Biology department will help the farmers as well as entrepreneurs to utilize this underused crop into the form of RTS beverage.

Prof. Pawan Kumar Sharma, Pro-Vice-Chancellor emphasized on the importance of the locally grown crop and its utilization in the form of RTS beverage is a remarkable achievement which will create opportunities to the farmers and entrepreneurs for more production and utilization of the crop in the form of developed product.

On behalf of M/S RCICO Liveable Seven Blu Reform Farmer Producer Company Limited, Sh. Sanjay Jakhar, Director, shared his vision for the collaboration and stated that we are honoured to partner with CUH to bring this innovative technology from lab to shelves; as the crop get wasted due to lack of awareness, unrecognized nutritional value, and lack of scientific know how for the development of functional food products especially RTS beverage. He also emphasized that development of such products from low input and eco-friendly crop will be a boon for the food industry and our combine efforts will lead to create new market niches for this product at national as well as global level.

Prof. Suneel Kumar, Registrar, CUH, emphasized the importance of academia-industry collaboration, remarking, “This agreement demonstrates how universities can translate scientific research to applied research meeting the need of the hour in terms of health and nutrition security. By licensing our technology to a dedicated farmer-producer company, we ensure that the Kachri based RTS beverage will be marketed soon.

The inventors of the Kachri-based RTS beverage, Dr. Anita Kumari, Department of Nutrition Biology; Prof Surender Singh, Department of Microbiology and Dr. Deepika expressed enthusiasm about the potential impact of this technology. The need for functional foods and value-added food products has been rapidly growing in the market due to various health issues and silent pandemics around the globe. Consumers have started looking for healthier food options on shelves. Thus, Kachri based RTS beverage was developed considering sensory acceptability and shelf-life. For entrepreneurs, this represents an opportunity to tap into a rapidly expanding market with substantial potential for growth.

Prof. Neelam Sangwan, Dean, Research & Development, CUH, highlighted the role of such partnerships in enhancing technology transfer and commercialization. “Our research ecosystem is designed to facilitate groundbreaking innovations. This licensing agreement is an excellent example of how our research can contribute directly to the society.

Dr. Umesh Kumar; Head, Department of Nutrition Biology informed that more technologies are being tested and will soon be available for technology transfer. Prof. Dinesh Kumar Gupta, Dean SIAS, Congratulated the department and inventor for technology development and its transfer to FPC.

The agreement was formally signed at CUH in the presence of other faculty members (Prof. Kanti Prakash Sharma), researchers, and representatives from the farmer-producer company. This initiative aligns with the government’s vision of Sawasth Bharat which enable us to promote Kachri in the form of RTS beverage for health, nutrition, and economic Security.