Jalandhar; Tackling one of India’s most pressing rural challenges with technology, a student team from Lovely Professional University (LPU) has developed Kisan Connect, a farmer-centric mobile application that has now clinched top honours at the MSME Idea Hackathon 4.0, a flagship national competition under the MSME Champions Innovation Scheme.

The student team including Bramhank Mishra, Vashundra Kumari,Faiz Ahmad, Kaushik Raj, and Vaibhav Kulshrestha, emphasized that the initiative is much more than a technological advancement. “We are not just building a platform, we are building trust. Our vision is to first physically connect with rural farmers, understand their concerns on the ground, and then gradually lead them to a digital solution that truly works for them. This isn’t just about innovation, it’s about impact,” shared the team.

Applauding the students' achievement, Dr. Ashok Kumar Mittal, Member of Parliament (Rajya Sabha) and Founder Chancellor of LPU said, “LPU strongly believes that innovation should serve a purpose and that purpose must create value for society. Our EduRevolution initiative and Entrepreneurship ecosystem is built on the very foundation of giving students the freedom to think boldly, work for a cause, and turn their passion into sustainable ventures. Projects like Kisan Connect are a shining example of what happens when students are given the right mentorship, and support they create solutions that have the power to transform lives.”