Mumbai, 01.05, 2024: Reliance Consumer Products Limited (RCPL), the FMCG arm and fully-owned subsidiary of Reliance Retail Ventures Limited (RRVL), has launched the latest brand campaign for Campa Cola, the iconic Indian beverage brand.
The campaign promises a differentiated approach of depicting real Indians and celebrates their spirit of resilience and determination, paying tribute to the audacious spirit of young India, which believes in continuously chasing new horizons.