Mohali, November 28, 2019: A tradition which began almost half a century ago in the USA has, over the years, captured global imagination. Black Friday, the Friday after Thank sgiving, marks the onset of the Christmas shopping season in the USA. This day of spending, splurging and merry-making is an ode to Thanksgiving, a day in which people give thanks for the blessings of the harvest. Over the years, shopkeepers and sellers in America started offering discounts and offers on this day to add to the people’s festivities and thus was born the phenomenon of the Black Friday Sale.

Exploring the inherent connection between Thanksgiving, the American harvest festival and the harvest celebrations in Punjab post the winter harvest of Kharif crop, VR Punjab has brought to the region the American tradition of the Black Friday Sale, celebrated with Thanksgiving.

Today, Black Friday Sales are celebrated across the world, with sales on this day offering customers massive discounts and rewards. Bringing the concept of ‘Black Friday Sale’ to the region, VR Punjab is inviting its patrons to shop till they drop & grab some awesome deals. The region’s leading shopping and lifestyle destination, VR Punjab is hosting its Black Friday Sale from Nov 29 to Dec 1, where people from the region will get to avail massive discounts, going up to 70%, on 250+ brands and 55+F&B outlets. This includes offers particularly from brands from America the birthplace of the Black Friday Sale.

With the Black Friday Sale traditionally associated with Christmas shopping, the sale also marks the onset of VR Punjab’s Christmas celebrations with its Christmas Décor and 40ft High Christmas Tree going live on 29th of November to coincide with the launch of the sale. To announce the beginning of its Christmas festivities, VR Punjab is organising a Christmas Tree lighting ceremony followed by Carol signing.

Along with the Black Friday Sale being held from November 29 to December 1, 2019, VR Punjab is also hosting a Kids Workshop on November 30 & December 1, where it will host Christmas Tree Making and Gift Wrapping classes for children between 12.00 pm to 06.00 pm on both these days.