Chandigarh,25.11.20-:Carrying forward the mandate to promote the cause of Organ Donation, the 4th day of ROTTO’s week-long Campaign launched to mark the observance of upcoming 11th Indian Organ Donation Day concluded successfully with the release of an extremely engaging short film ‘Nai Soch Naye Rishton Ki’ by Prof. Jagat Ram, Director PGIMER at an impressive function here at PGIMER today.

The other dignitaries present on the occasion included Prof. G.D.Puri, Dean (Academics), Prof. A.K.Gupta, Medical Superintendent & Head, Dept. of Hospital Administration, Mr. Kumar Gaurav Dhawan, DDA, Mr. Kumar Abhay, Prof. Vipin Koushal, Addl. Medical Superintendent & Nodal Officer, ROTTO, Prof. Ashok Kumar, Addl. Medical Superintendent & Official Spokesperson, Dr. Navneet Dhaliwal, Assistant Professor, Deptt. of Hospital Administration, Ms Jaspal Kaur, Chief Nursing Officer, Ms Manjeet Kaur, Nursing Superintendent, Ms Hitika Thakur, President, PGI Nurses Welfare Association and other senior functionaries of the PGI Nursing Welfare Association and ROTTO PGIMER.

Lauding the proactive engagement and collaborative efforts of both ROTTO and Nurses Welfare Association, Prof. Jagat Ram, Director PGIMER endorsed the need for public education as he stated, “The basic premise is to initiate the much needed conversation in the society to dispel myths & misconceptions and disseminate correct information to promote the noble cause of Organ Donation. The initiatives like this short film provide a good platform to generate awareness and thereby, help in saving precious lives, otherwise being lost due to shortage of transplantable organs.”

The Director further added, “Over the last few years, the number of deceased donor transplants have been steady in PGIMER and enhanced awareness has definitely been an enabling factor along with synergised efforts by the concerned departments.”

Drawing an analogy with COVID-19, Prof. (Dr.) Vipin Koushal, Addl. Medical Superintendent & Nodal Officer, ROTTO PGIMER stated, “The crisis of COVID-19 has also taught us that when we stand together and put in a joint and collaborative effort, we can deal with any impossible challenge, be it the insurmountable challenge of pandemic of COVID-19. And today’s short video reiterates the same sentiment of humanity and camaraderie, which can help tide over the deficit of organ requirement.”

Ms Hitika Thakur, President, PGI Nurses Welfare Association, feeling elated with the response to short , shared, “The intent of the campaign was to engage with the community and medical fraternity in particular and motivate them to pledge for organ donation through infotainment activities. Going by the experience, we will further advocate for the cause through multiple social media platforms to maximise outreach.

The function concluded with felicitation of cast and crew of the short film as well as winners of the poster making completion on the theme of Organ Donation and the winners included Ms Honey Saini awarded first prize, Ms Divya Sharma won the 2nd prize and Ms Christina Mary Jose was given away the 3rd prize