Chandigarh, 09, May 2020: With Mother’s Day soon approaching, Titan has launched ‘Tune for Ma’, a refreshing new take on the iconic Titan tune. In this film, Titan shares an evocative message on the healing power of Mothers and Music. The brand has also asked it audience to capture their special wishes and moments with their Mothers with #TimeWithMa on their social handles.

Sharing his thoughts on the Mother’s Day campaign, Sirish Chandrashekar, Marketing Head, Titan Watches, said, “In these unprecedented times, the brand has kept warmth and positivity at the core of its messages of ‘Staying Apart yet Together, like the numbers on a watch’ and ‘Making Every Moment Count’. In this Mother’s Day film, leading musicians of the country have collaborated virtually, with a new take on the iconic Titan tune for a potent message that connects Mothers and Music.”

During the lockdown, Titan has led with messages of positivity, resilience and spending time with loved ones. While Mother’s Day on every other year has customers visiting World of Titan outlets and for gifts, Titan has gone digital-first this time. Explore gifts for Ma here: