Mumbai, July 21st, 2018:Makeuplovers can now get their hands on cutting edge beauty products from one more destination in Mumbai! Sephoraopened its doors atOberoi Mall, Goregaon Easttoday.Spread across 3,130 square-feet, the store is located on the groundlevel of one of the city’s buzzing retail hubs in the suburbs.With presence in cities such as New Delhi, Noida, Gurgaon, Mumbai, Kolkata, Chennai, Chandigarh, Bangalore and Pune, this would be Sephora’s 17thstore in the country.

To create a celebratory mood and excitement for the shoppers, foot tapping dance performances with a countdown took place outside the store. Miss India World 2018 winnerAnukreethy Vas along with first runner up Meenakshi Chaudhary andsecond runner up Shreya Rao Kamavarapuattended the launch and conducted a walkthrough of the store along with Mr. Vivek Bali,Chief Operating Officer – Sephora India at Arvind Beauty Brands. Along with Mr. Bali, the beauty queens felicitated the winners of the ‘Are you theSephora Mumbai Girl’ Contest held on social media.

Like all the other Sephora stores in the city, this store toocarries the retailer’s popular in-house and exclusive range across make-up, skin-care,fragrances, bath and body categories as well as beauty accessories.The collections include well-known names in beauty such as Sephora Collection, Benefit, Makeup Forever, Cover FX, Becca,Stila, Smash Box, Glam Glow,Boscia,Burt’s Bees etc. In addition to these product ranges, beauty enthusiasts are also able to shop luxe brands such asDior, Estee Lauder, Clinique, Tom Ford Private blend, Clarins, Givenchy, Shiseido, Forest Essentials and Elizabeth Arden,making Sephora the one stop destination for all things beauty. Australian makeup brand, Klara Cosmetics with its 100% colour pigment range launched its collection at the store. Collections from Jo Malone and Olive will be unveiled shortly at the new store.For the discerning man, the store carries a wide range of men’s grooming products.

The store houses the newest edition of the Beauty Studio, where shoppers areofferedMini Flash Make overs and personalized consultations from Sephora’s beauty advisors. At the beauty studio, shoppers can learn to create key makeup looks from Sephora such asNight Smokey, Diamond Lips, Perfect Brows, Dewy Foundation, Frozen Eye Shadow and Golden Frame Smoky Eyes. They can also learn the techniques for 4K contouring and how to achieve the perfect eyeliner.

In line with its brand ethos, the store is brightly lit with vibrant colourscreating alively atmosphere forits shoppers. The various categories of products have been divided into convenient sections enabling shoppers to pick their favourites with ease.

Sephora’s latest animation, Oh! My Dollis on display at the store. The Oh! My Doll look is an amalgamation of products to draw Graphic eyes, Baby cheeks and Shiny lips – in short, it’s the look foranyone who is ready to bask in the limelight.

Commenting on the occasion, Mr. Vivek Bali, Chief Operating Officer – Sephora India at Arvind Beauty Brands said, “We are delighted to open our fifth store in Mumbai at one of the most prominent locations in the city in partnership with the Oberoi Mall. Through this launch we aim to deepen our footprint in the city and make beauty products accessible to a wider target audience. We are hoping to provide our customers in Goregaon with a wonderful shopping experience and meet their beauty needs.”

Speaking on the occasion, “Mr. T. Anupam, Vice President – Oberoi Mall said,"At Oberoi Mall, we aim to deliver the best customer experiences by bringing in the finest brands around the globe. The launch of Sephora serves as a perfect testament to this. We are happy that, now our customers will be able to experience some of the best beauty and personal care products through this newly launched store. We look forward to getting more premium brands at Oberoi Mall and provide a shopping experience which is unmatched and memorable"

About Sephora:

Sephora has transformed the customer experience into an exclusive opportunity to indulge in beauty, fostering strong relationships with its brand and products. Sephora ethos remains unchanged: to present a leading beauty selection and always be on the lookout for what’s new. Offering to beauty fans, more than 200 selective and exclusive brands plus Sephora’s range, the enterprising retailer is never short of surprising new ideas. Its unexpected concepts and non-conformist attitude are also evident both in its boutiques around the world and on its website, which together make Sephora an unparalleled international beauty leader.

Sephora’s journey in India has been nothing short of excitement. Sephora (owned by LVMH Moet Hennessy Louis Vuitton) strengthened the India business through a partnership with Arvind Limited in 2015 and now has a presence across the country with the famous 16 Sephora stores and they launched Sephora online at in 2017.

About Arvind Lifestyle Brands Limited:

Arvind Lifestyle Brands Limited is a subsidiary of Arvind Ltd which is India’s largest integrated textile player and is one of the oldest and most respected groups in the Textile Business in India. Arvind is also one of the largest producers of denim fabrics and is supplier to a large number of fashion brands in the world. Arvind has been a pioneer in bringing international brands to India and first brought ARROW to India in the year 1993. Arvind has licensing relationships with many international brands including GAP, TCP, Gant, Nautica, Aeropostale, Arrow, Izod, US Polo Association, Elle, Ed Hardy, Hanes, Cherokee and Geoffrey Beene. Arvind also has a portfolio of 12 of its own brands. Arvind has a JV with PVH Corp. for the Tommy Hilfiger and Calvin Klein businesses in India. It also runs the value retail chain, Megamart which has recently been re-branded as Unlimited in India.

About Oberoi Mall:

The Oberoi Mall is located at Goregaon (East) on the Western Express Highway and offers almost 5.52 lakh square feet of Fun, Food, Fashion and Films. It has occupied a significant position in the minds of customers and retailers. By reflecting and enabling customers’ lifestyles and delivering affordable luxury with a philosophy of ‘customer first’, the Mall has distinguished itself as something truly special on the retail landscape. Pioneered by the real estate development company, Oberoi Realty Ltd. (popularly known as Oberoi Constructions) Oberoi Mall has found a unique niche amongst quality conscious and discerning customers and offers facilities that include two levels of basement with a parking capacity for approximately 1,000 cars, a large central atrium with natural light, elevators and escalators for internal circulation, central air-conditioning and an integrated building management system.