CHANDIGARH,28.11.20-Equipping consumers for a better tomorrow, Vi - the newest telecom brand, today announced its collaborative program to offer unique propositions across learning & upskilling, health & wellness, and business help for the Indian mobile users. Vodafone Idea Limited has launched this initiative to address the changing requirements of today’s digital society enabling individuals and enterprises to get a range of benefits and value-adds.

Through this new proposition, Vi will offer not just enriched connectivity but also an array of digital products and services to complement the core business.

To cater to consumer needs, VIL has entered into strategic partnerships with key players in the areas of Learning & Upskilling, Health & Wellness, and Business help to offer benefits to the new age customers. The company has forged partnerships with upGrad, Udemy, Pedagogy, cure.fit, 1mg, MFine, Eunimart, Hubbler and Fiskl - and plans to on-board more partners under each of these areas to enable Vi users get exclusive offers from these players.

Commenting on the initiative, Ravinder Takkar, MD & CEO, Vodafone Idea said, “One of the key pillars of VIL’s business strategy is to drive partnerships and digital revenue streams, across segments. This will help us drive more value for our customers and offer growth opportunities for the business.”