Chandigarh, January 19, 2023: Mahindra & Mahindra Ltd., pioneers of the SUV segment in India, today announced pricing for the fun and fast XUV400, its first electric SUV, unveiled on World EV Day in 2022. The XUV400 is designed and engineered for car buyers looking to join the electric revolution. Set to take Mahindra’s electrification journey forward, the all-electric SUV will be priced reasonably.

The introductory prices are applicable on the first 5,000 bookings for each of the two variants. Mahindra aims to deliver 20,000 units of the XUV400 within a year of its launch, considering the challenges of the structural gap between the demand and supply of automotive-grade semiconductors and the availability of battery packs.

Veejay Nakra, President – Automotive Sector, Mahindra & Mahindra Ltd. said, “The launch of the XUV400 is a momentous occasion in Mahindra’s electric SUV journey. The XUV400 offers a compelling proposition of superior Performance, Design, Space and Technology at an attractive price. This is a brand that we have developed specifically for those customers who want to be in charge of a more sustainable tomorrow. We are confident that our first electric SUV will excite and inspire more consumers in India to go electric. It further reinforces our commitment towards developing sustainable mobility solutions for India.”