CHANDIGARH, 03.11.22- Vodafone Idea (Vi), India’s leading telecom operator, today announced the launch of Vi Max - the Best in Value Postpaid plans in the country - offering More Data, More Control, More Convenience and Unmatched content offerings, to cater to the changing needs of mobile consumers in the digital era.

True to its name, Vi Max offers more value for virtually the same price as the previous generation Postpaid plans.

Speaking about the new Vi Max proposition, Avneesh Khosla, CMO, Vodafone Idea Limited said, “We have constantly innovated and redefined the components of our offerings in line with changing user needs and aspirations. By strengthening our Postpaid portfolio with Vi Max, we aim to attract the high ARPU postpaid users to the 5G ready Vi network offering them more power, value and convenience. The large bouquet of differentiated digital offerings, curated as a result of deep-integrated partnerships with domain experts, will now be available to all Vi Max postpaid users helping them thrive in the digital era