CHANDIGARH,08.10.25-In a powerful initiative to promote sustainable livelihoods and celebrate local craftsmanship, The REEDS, a social welfare organization alongwith Enactus Panjab University and WICCI CSC Chandigarh Chapter have collaboratively set up a stall at the CP67 Mall, Mohali, showcasing a range of handcrafted products created by underprivileged communities.
The CP67 Mall Management has made a special effort to support rural industry by inviting us to showcase our products. We are grateful for the opportunity and craftsmanship. Our collaboration is focussed on helping the marginalized craftspersons of Punjab and Haryana and empower the women and youth to become self-sufficient and financially independent conveyed Dr. Rajni Lamba, CEO, the Rural Environmental Enterprises Development Society (The REEDS). The stall will be open to visitors from October 8 to October 11, 2025 from 12 noon to 7 pm.
The stall features an array of products that reflect both cultural heritage and environmental consciousness. These include Phulkari items, incense products made from floral waste collected from temples and Pottery items, shared Prof. Seema Kapoor, Faculty Advisor of Enactus and President of the Corporate Sustainability Council, WICCI Chandigarh.
This initiative aims to provide a platform for artisans from marginalized backgrounds to reach wider audiences, encouraging fair trade and conscious consumerism. Visitors can support these communities by purchasing products that are both ethically made and environmentally responsible, stated Harshnoor Kaur, President of Enactus team.
The collaboration between The REEDS, Enactus Panjab University and WICCI CSC reflects a shared vision of empowering communities through skill development and sustainable enterprise, said Dr. Lamba.