Chandigarh, 20th October, 2020: Embodying the quintessentially Indian spirit of perseverance against all odds, India’s favourite watch brand, Sonata, launches the ‘Hum Na Rukenge’ campaign.

‘Hum Na Rukenge’ is an extension of the brand ethos, ‘Khud Par Yakeen’, a tenet that resonated immensely with the Sonata audience. ‘Hum Na Rukenge’ acknowledges the challenges lying ahead, and celebrates the unstoppable and indomitable will of Indians. With Hum Na Rukenge, the brand has continued to evolve its narrative of progress against all odds, underscoring the message of taking setbacks in one’s stride and never giving up. The film seeks to inspire others to act similarly as we collectively emerge from current challenges.

Released in 8 regional languages, the film reaches out to audiences across the country; the smart, hungry, driven, trend aware and value-seeker consumer, entrenching Sonata as a first among equals.

The brand also urges people to make the most of this time and make this festive season special by staying in touch with loved ones, despite being apart. Hum Na Rukenge is a simple message that come what may, we will keep moving ahead.

Final Link to view the film: