NEW DELHI, May 13, 2025: Cheval Collection, an award-winning hospitality group with a portfolio of high-quality, luxury serviced apartments across London, Edinburgh, and Dubai. With over 40 years of expertise, the brand offers stylish and spacious residences for short and long stays, redefining what it means to feel at home—whether guests are traveling for business, leisure, or relocation. Known for its personalized service and exceptional locations, Cheval Collection provides more than just accommodation—it offers a way of living.

Now, for the first time, Cheval Collection is launching its own guest loyalty programme – CHEVAL DISCOVERY – in partnership with Global Hotel Alliance (GHA) and its award-winning loyalty programme, GHA DISCOVERY.

The new programme will allow guests to:

* Access exclusive member-only rates

* Enjoy priority upgrades, early check-in and late check-out

* Receive bespoke in-apartment welcome amenities

Plus, members will earn DISCOVERY Dollars (D\$) – a cash-back-style reward currency – to spend at Cheval properties and across GHA DISCOVERY’s global portfolio of hotel brands.

With four membership levels, the more guests stay, the more rewarding the experience becomes.

Through this strategic partnership, Cheval Collection ensures its loyal guests not only feel recognized and rewarded, but also gain access to a world of unique benefits across all Cheval properties. CHEVAL DISCOVERY is set to enhance the overall guest journey—offering greater value, convenience, and a deeper sense of connection no matter where they travel.

***

About Cheval Collection:

Cheval Collection is an award-winning hospitality group with thirteen luxury all-apartment locations in London, Edinburgh and Dubai, guaranteeing a warm welcome and an unforgettable living experience. Get to know these historic and intriguing cities from a spacious apartment, mews house or penthouse in one of our luxury Residences or Maison’s, with the benefit of a fully equipped kitchen and dedicated living space at your disposal. All our apartments are designed to accommodate guests for any length of stay.

With a range of accommodation options in prime locations, we promise to settle you into your perfect London, Edinburgh or Dubai home, either for a blissful getaway or a relaxing extended stay. Each one of our luxury locations has its own unique character, whilst still maintaining the same professional service standards. As a leading luxury accommodation provider, the team at Cheval Collection understands the meaning of excellent hospitality, and we aim to deliver nothing but the best.