SHIMLA-15 November, 2026-Principal Resident Commissioner, Himachal Pradesh Ajay Yadav today inaugurated the Himachal Pradesh Pavilion at the India International Trade Fair (IITF) 2026 at Bharat Mandapam, New Delhi.

He said that the pavilion, featured 15 stalls, showcases the rich cultural heritage, traditional craftsmanship and diverse range of natural and indigenous products of Himachal Pradesh. Special emphasis has been laid on promoting the state's handloom and handicrafts, products manufactured by Self-Help Groups (SHGs), and locally produced traditional and natural goods.

He said that several renowned organizations and enterprises, including Bhuttico Kullu, HIM IRA, HP Handloom and Handicrafts, and Nurpur Silk Mills, are participating in the pavilion. While Bhuttico Kullu and HP Handloom and Handicrafts are showcasing the traditional art and craftsmanship of local artisans, Nurpur Silk Mills is displaying its exquisite range of silk products. HIM IRA, meanwhile, is providing a valuable platform to Self-Help Groups to exhibit and market their locally manufactured products.

Ajay Yadav said that artisans and entrepreneurs from almost all districts of Himachal Pradesh have come together to participate in the fair, presenting an impressive collection of indigenous products that reflect the state's rich traditions, artistic skills and entrepreneurial spirit.

The pavilion has received an encouraging response from visitors, with particular interest in natural, eco-friendly and locally manufactured products. Hilly Basket and Gulab Shawls Industry have also put their products on display, highlighting the growing significance of innovative, sustainable and utility-based products that cater to the needs of present and future generations.

Principal Resident Commissioner said that the participation of artisans, Self-Help Groups and local enterprises provides an important opportunity to connect traditional producers from Himachal Pradesh with wider markets. It also aims to promote rural entrepreneurship, create sustainable livelihood opportunities, encourage local enterprise and preserve the state's distinctive cultural identity.

He said that he Himachal Pradesh Pavilion at IITF 2026 serves as a vibrant platform for showcasing the state's rich heritage, indigenous talent, traditional skills and immense potential for sustainable economic growth. It reflects the government's continued commitment to promoting local products, empowering rural communities and providing greater market visibility to the state's artisans, weavers and entrepreneurs.