Mumbai, 15th April 2024: Global Indian Icon Deepika Padukone's self-care brand 82°E, today announced a strategic partnership with Reliance Retail’s cutting-edge beauty platform, TIRA. This collaboration marks a significant expansion from 82°E’s successful D2C model to first-time retail experience in the country through an online and offline presence. Through this partnership, 82°E will continue its mission to make the practice of self-care a simple, joyful and effective part of everyday life for the TIRA community.