NEW DELHI, 10th May 2023: Jamaica’s Tourism Minister Hon. Edmund Bartlett is placing special focus on the world’s most populated country, India, to attract visitors in the coming years as part of a renewed campaign to diversify Jamaica’s tourist markets. This was reported by Jamaica Observer, the Caribbean nation’s leading media publication.

Tourism Minister Hon. Edmund Bartlett, who led the top-line delegation at the Jamaica Tourist Board (JTB) Stall at the recently concluded Arabian Travel Market (ATM) in Dubai, announced:

“The Indian market initiatives are now fully on stream. We met with our partners and are beginning engagements later this year. There is a huge market for weddings, there is a confluence of cricket, a rapidly growing middle and upper middle class, over time better flight connectivity, and a very active Indian community in Jamaica itself will drive growth from this increasingly lucrative market.”

Tourism Minister Edmund Bartlett (2nd right) and Director of Tourism, Donovan White (2nd left) shares lens time with Rajeev Nangia (left) Chief Operating Officer of TRAC Representations and


About Jamaica Tourist Board

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are located in New Delhi, Mumbai, Berlin, Barcelona, Rome, Amsterdam, Tokyo and Paris.

In 2022, Jamaica topped the World Travel Awards across multiple categories, most notably as the winner of Caribbean’s Leading Tourist Destination and JTB as the Caribbean’s Leading Tourist Board.

In 2021, the JTB was declared ‘World’s Leading Cruise Destination,’ ‘World’s Leading Family Destination’ and ‘World’s Leading Wedding Destination’ for the second consecutive year by the World Travel Awards, which also named it the ‘Caribbean’s Leading Tourist Board’ for the 14th consecutive year; and the ‘Caribbean’s Leading Destination’ for the 16th consecutive year; as well as the ‘Caribbean’s Best Nature Destination’ and the ‘Caribbean’s Best Adventure Tourism Destination.’

In addition, Jamaica was awarded four gold 2021 Travvy Awards, including ‘Best Destination, Caribbean/Bahamas,’ ‘Best Culinary Destination –Caribbean,’ Best Travel Agent Academy Program,’; as well as a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 10th time.

For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB's Website at Follow the JTB on Facebook, Twitter, Instagram, Pinterest and YouTube.