NEW DELHI, 12.01.23- 11th Jan. 2023: Coffee lovers, both locally and internationally, can mark Saturday, March 25, 2023 on their calendars as the date when the highly anticipated Jamaica Blue Mountain Coffee Festival will make its grand return.

The sixth staging of the annual event was launched on 9th January 2023 at Devon House, in Kingston, and is set to take place at its traditional home – Newcastle, St. Andrew.

For this year, patrons can expect to be treated to the usual abundance of food, coffee and culture, as well as a roster of activities that include a farmers’ day/festival marketplace, a barista competition, coffee panel discussions, and a mixologist competition to create signature Jamaica coffee cocktails.

In addition, there will be a month-long celebration of the Jamaica Blue Mountain coffee, as well as visits to the attractions along the Blue Mountains, the promotion of coffee farm tours and a showcase of the cafes along the Jamaica Blue Mountain culinary trail.

Tourism Minister, Hon. Edmund Bartlett, addressing the launch event, declared: “We’re coming back with a bang this year; a stronger, better, more exciting, more alluring, and a more all-embracing coffee festival.”

Dubbing the event as “a commercial idea with a value”, the Minister challenged private-sector investors to “come on board now” and invest in the festival.

“The private sector is the engine of growth. Government is about facilitation of that growth process. We want all to come together; let’s make this a signature event that invites the world to Jamaica every year,” Mr. Bartlett charged.

The Jamaica Blue Mountain Coffee Festival is made possible by the Ministry of Tourism, Jamaica Promotions Corporation (JAMPRO), Tourism Enhancement Fund, Tourism Linkages Network, Jamaica Hotel and Tourist Association (JHTA), Rural Agricultural Development Authority (RADA) and Jamaica Tourist Board (JTB).

For more information, persons can connect with the organisers on social media (@JamaicaCoffeeFest) or visit

About Jamaica Tourist Board

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are located in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.

In 2021, the JTB was declared ‘World’s Leading Cruise Destination,’ ‘World’s Leading Family Destination’ and ‘World’s Leading Wedding Destination’ for the second consecutive year by the World Travel Awards, which also named it the ‘Caribbean’s Leading Tourist Board’ for the 14th consecutive year; and the ‘Caribbean’s Leading Destination’ for the 16th consecutive year; as well as the ‘Caribbean’s Best Nature Destination’ and the ‘Caribbean’s Best Adventure Tourism Destination.’

In addition, Jamaica was awarded four gold 2021 Travvy Awards, including ‘Best Destination, Caribbean/Bahamas,’ ‘Best Culinary Destination –Caribbean,’ Best Travel Agent Academy Program,’; as well as a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 10th time.

In 2020, the Pacific Area Travel Writers Association (PATWA) named Jamaica the 2020 ‘Destination of the Year for Sustainable Tourism’. In 2019, TripAdvisor® ranked Jamaica as the #1 Caribbean Destination and #14 Best Destination in the World. Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition.

For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB's Website at or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, Twitter, Instagram, Pinterest and YouTube. View the JTB blog at