Chandigarh, August 07, 2023: Tata Consumer Products (TCP), the consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella, today announced its entry into the premium Kashmiri saffron category under its provenance brand- Himalayan. With the launch of Grade 1, 100% pure Kashmiri saffron, the brand Himalayan is extending its existing product portfolio comprising of Natural Mineral water, Honey, and Fruit Spreads into this new category.

Commenting on the launch, Vikram Grover, MD NourishCo Beverages Limited, a fully owned subsidiary of Tata Consumer Products, said, "We are thrilled to introduce Grade 1 Kashmiri Saffron under the Himalayan brand. Trust is paramount in the saffron category, and we firmly believe that Himalayan's heritage and commitment to quality make it the ideal choice for consumers.”