NEW DELHIi, 12 April 2024: Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands which this year marks its 20th anniversary, is expanding its award-winning loyalty programme, GHA DISCOVERY, to include luxury serviced apartments in London, Edinburgh and Dubai with Cheval Collection.

Scheduled for integration later this year, Cheval Collection will offer the 26 million members of GHA DISCOVERY benefits such as Member Rates and room upgrades along with the ability to earn and spend DISCOVERY Dollars (D$) – a transparent rewards currency.

Each Cheval Collection residence brings a unique personality, offering apartments for any length of stay, from brief business trips to extended holidays. Cheval Collection opened its first property in 1981, in Knightsbridge, London and currently owns and operates a portfolio of more than 800 apartments across nine locations in central London, three in Edinburgh and one in Dubai, all of which are well appointed within key neighbourhoods.

With an ambitious pipeline for future growth, Cheval Collection remains dedicated to providing its guests with superior service at all its destinations worldwide. “We are thrilled to announce the addition of Cheval Collection to our alliance, marking our first venture into serviced apartments. Travellers are seeking larger accommodation options and now they can enjoy recognition and rewards across a greater selection of properties and destinations, including Edinburgh which we are excited to add”, said Chris Hartley, CEO of GHA.

Mohammed Alawadhi, Managing Director of Cheval Collection adds “Guests increasingly expect a loyalty programme as part of their stay and, as we expand around the world, Global Hotel Alliance offers the potential to raise our profile, while also gaining valued guest feedback. GHA DISCOVERY is the only loyalty scheme run by hotels, for hotels, encouraging direct bookings as well as providing additional marketing support and access to new markets. Our goal is to recognise and reward the loyalty of our guests and GHA DISCOVERY, with its proven track record, is the most appropriate fit.”


About Cheval Collection:

Cheval Collection is an award-winning hospitality group with thirteen luxury all-apartment locations in London, Edinburgh and Dubai, guaranteeing a warm welcome and an unforgettable living experience. Get to know these historic and intriguing cities from a spacious apartment, mews house or penthouse in one of our luxury Residences or Maisons, with the benefit of a fully equipped kitchen and dedicated living space at your disposal. All our apartments are designed to accommodate guests for any length of stay.

With a range of accommodation options in prime locations, we promise to settle you into your perfect London, Edinburgh or Dubai home, either for a blissful getaway or a relaxing extended stay. Each one of our luxury locations has its own unique character, whilst still maintaining the same professional service standards. As a leading luxury accommodation provider, the team at Cheval Collection understands the meaning of excellent hospitality, and we aim to deliver nothing but the best.