Hyderabad, Telangana April 4, 2024- Nestasia, the epitome of premium design driven home decor, proudly unveils its inaugural store in the prestigious Sarath City Capital Mall, marking a momentous milestone in the city's home decor scene. With a reputation for dynamic and trendsetting home decor, Hyderabad is the ideal canvas for Nestasia to showcase its unparalleled craftsmanship and exquisite designs.

The new Nestasia store in Hyderabad proudly stands as their largest sized store to date, spanning 900 square feet, it allows Nestasia to meet the evolving needs of their discerning clientele and cater to the burgeoning demand for categories such as crockery, decor, gifts, wall art and soft furnishings. As a hub for home decor trends, Hyderabad provides the perfect backdrop for Nestasia's expansion. Nestasia is set to establish a strong presence in the region, with over 7% of loyal customers hailing from Hyderabad on their online D2C website, coupled with the strategic management capabilities of their Bangalore team overseeing both regions, the decision to expand into Hyderabad was a natural progression for Nestasia.

In celebration of the grand inauguration, Nestasia is set to ignite a captivating social media frenzy with the collaboration of ten esteemed influencers, renowned for their expertise in decor and lifestyle, among them is the esteemed Bandaru Supritha Naidu, renowned for her keen eye and expertise in the realms of aesthetic decor and lifestyle.

Aditi Muraka, Co-Founder of Nestasia, shares, "As we unveil our flagship store in Hyderabad, we are proud to bring design and newness in home and lifestyle to Hyderabad. This marks a significant milestone for us and underscores our commitment to redefining the standards of home decor excellence. We invite Hyderabad to embark on this journey with us and Make Home Special. Just like our favorite fashion brands, we believe in the thrill of the new. With Nestasia, it's time to say goodbye to waiting seasons for the latest trends because, we are bringing to Hyderabad, Bangalore, and further in North India, and to every household, fresh drops of inspiration on the regular! Our fresh drop approach ensures that your space is always ahead of the curve, blending style and substance.”

The Nestasia, Sarath City Capital Mall, Hyderabad is their second store in South India with three other stores in Bangalore, Delhi and Kolkata. Expansion for the decor and lifestyle brand includes a total of 20 new stores in FY25, most of them coming up in Bangalore, Hyderabad and Delhi, NCR.