Bengaluru, 30^th April 2025: Ed-a-Mamma, the homegrown sustainable clothing and lifestyle brand for children and mothers, has opened its first standalone store in Bengaluru. Located at the newly launched Mall of Asia, this new address marks the brand’s fourth physical store in India, and the first in the South, as the brand scales thoughtfully in partnership with Reliance Retail Ventures Ltd. (RRVL)—bringing its planet-positive philosophy to one of the country’s most dynamic retail destinations.

Founded by actor and entrepreneur Alia Bhatt, Ed-a-Mamma has captured the hearts of conscious families across India with its joyful, earth-friendly approach to kids wear, maternity wear, and early learning products. With every product rooted in storytelling and sustainability, the brand inspires young children and their caregivers to engage with nature in meaningful ways.

“Ed-a-Mamma’s first offline store in Bengaluru is a significant milestone for our brand and a dream come true for me!” said Alia Bhatt, Founder. “We began as a small, homegrown business, and with the right partnership with Reliance and a shared purpose, we’ve been able to grow our world to include clothing, books, toys, and so much more—all designed to nurture a love for the planet. I’m excited for Bengaluru’s families to experience everything we’ve built with so much heart.”