MOUNT ABU, 17.10.26-The five-day National Media Conference on “Empowered Media for Building a Better World”, organised by the Brahma Kumaris from September 9–13 at the Mansarovar Complex, Mount Abu, has concluded with a seven-point action framework aimed at strengthening trust, ethics, responsibility and the social purpose of media. More than 1,600 media and allied professionals from print, television, digital and social media, public relations, academia and communication participated in the conference.
The conference sought to inspire inner empowerment among media professionals through Rajyoga, truth, peace and self-awareness, recognising that a more ethical and constructive media begins with a more stable and values-driven consciousness.
Seven-Point Action Agenda
- Truth, transparency and trust as the foundation of responsible journalism.
- Promoting solution-oriented media that highlights constructive pathways to societal challenges.
- Strengthening media and digital literacy and encouraging responsible digital citizenship.
- Promoting ethical and responsible use of Artificial Intelligence and social media.
- Encouraging media initiatives that advance peace, equality, sustainability, inclusion and shared human aspirations.
- Strengthening partnerships across the media and PR fraternity to promote ethical communication and social harmony.
- Exploring the establishment of a National Media Council to facilitate dialogue and address emerging issues across different forms of media.
The action agenda and resolutions were seconded by senior members of the media, academic and public relations fraternity, reflecting a shared commitment to strengthening ethical, constructive and socially responsible communication.
The conference brought together senior media and academic voices including Sarfaraz Saifi (CEO, Bharat News Network); Rana Yashwant (Editor-in-Chief, News India); Prof. Dr. Mansingh Parmar (Former Vice-Chancellor, Kushabhau Thakre University of Journalism and Mass Communication); Prof. Sanjay Dwivedi (Head, Department of Mass Communication, Makhanlal Chaturvedi National University of Journalism and Communication); Bro. Umanath Singh (Senior Editor, Digital, Prasar Bharati); and Dr. Vikas Singh (Dean, AAFT, Noida Film City), among others.
From the Brahma Kumaris, Rajyogini B.K. Mohini Didi (Administrative Head, Brahma Kumaris); B.K. Rajyogi Karuna Ji (Secretary General, Brahma Kumaris and Chairperson, Media & PR Wing); and Rajyogini B.K. Sarala Ji (Vice-Chairperson, Media & PR Wing, Brahma Kumaris) and many other senior Brahma Kumari Sisters have contributed to the deliberations.
In her video message, Rajyogini B.K. Jayanti Didi (Additional Administrative Head, Brahma Kumaris) emphasised that true empowerment begins within and that truth, peace and inner stability enable media professionals to positively influence society.