Chandigarh, 5 June 2024: Fevicol, renowned adhesive brand from Pidilite Industries Limited, unveils its latest campaign, ‘Jugalbandi’ – a film which celebrates musical journey of two brothers with a blend of traditional charm and quirky humour. The campaign marks the return of Fevicol's signature creative style and humour.

Bharat Puri, Managing Director at Pidilite Industries Ltd., remarks, "Fevicol, as a trusted household name, continues to uphold its core value of building Mazboot Jod (Strong Bond). Our latest Jugalbandi film humorously portrays Fevicol as an emblem of lasting connections and enduring strength. We are proud to launch this campaign in a year that holds special significance, as we celebrate the 100th birth anniversary of Fevicol’s founder, Balvantray Kalyanji Parekh.”