Reliance to Enhance Fire Retardant and Sustainable Properties of Recron® FS Using FRX Innovations' Nofia® Technology

*Demand for Safer, Eco-friendly Textiles Accelerates as the Industry Urges Sustainability and Environmental Responsibility Post-Covid

Mumbai, Nov.02.11.2022: Reliance Industries Limited (RIL), the world’s largest producer of polyester staple fibers and filament yarns, will use FRX Innovations’ Nofia®, technology to enhance sustainable edge of its well established Recron FS, fire-resistant polyester.

Nofia’s unique polymeric phosphorus-based chemistry helps make Recron FS more sustainable and technically superior for polyester textile applications. Nofia additives are certified by OEKO-TEX® Standard 100 for textile applications and other sustainability certifications such as ChemForward, Green Screen and TCO accrediting that the technology meets these global standards of safety and sustainability.


Reliance Retail launches athleisure brand Xlerate on AJIO Business

*Signs up ace Indian cricket all-rounder Hardik Pandya as brand ambassador

Mumbai, November 02, 2022: Reliance Retail has launched an athleisure brand, Xlerate, on its new commerce platform, AJIO Business. The brand caters to the unique requirements of sports and fitness enthusiasts who seek style and comfort in their fitness journey. It offers them a wide variety of high-quality, functionally superior sporting merchandise and footwear that deliver industry-leading style and convenience.

Xlerate has something on offer for every price segment, with offerings starting at ₹699. It has signed ace Indian cricket all-rounder Hardik Pandya as its brand ambassador. Pandya signifies style, youth appeal and a never-give-up attitude – qualities that define the brand.