CHANDIGARH, April 24, 2020: As the nation is coming together in these unprecedented times, Star India Network which reaches 700 million viewers a month, has launched a special nationwide campaign with consumer safety as its theme -- TV Entertainment Recharge Ka Safe Tareeka.

The campaign promotes the urgent need for safety awareness, to keep families entertained while staying safe at home. Through its unique creative, it urges families to keep problems out of their homes by not stepping out -- not even for their TV bill. It advises viewers to use the online facilities so that they can continue to #StayHomeStaySafe.

“Our campaign focuses on encouraging consumers to stay home and safe, remain entertained and pay TV bills online. We are leveraging the unparalleled reach of our popular GEC, Kids, Movies and Sports channels across multiple languages to spread the message, during these extremely difficult times,” said Gurjeev Singh Kapoor, President and Head – Distribution and International Business, Star India. “I would also like to take this opportunity, on behalf of Star India, to applaud the brave teams of Cable and DTH partners working on-ground, and to salute their efforts that have ensured continued services to viewers,” he added.

Star India has added even more to the entertainment quotient across its network of channels by bringing back on popular demand, classic shows like Mahabharat, new comedy show Maharaj ki Jai Ho, and Hotstar Specials presents Hostages on Star Plus; Dr Babasaheb Ambedkar- Ek Maha-Manav ki Maha-Gatha on Star Bharat; Raja Shivchhatrapati and World TV premier of Baban on Star Pravah.

Kids can also enjoy The Hagemaru Show which narrates the tale of the mischievous Hagemaru in addition to new episodes of Selfie with Bajrangi, Doraemon, Chacha Chaudhary and Miraculous.

Sports fans can enjoy Cricket Connected, where cricket legends engage with fans through video calls every week; Best of IPL, and nostalgic games from Vivo PKL on the Star Sports Network.

As a network Star TV has remained emotionally connected with millions of Indians for more than 25 years, and will continue with its complete support during these difficult times.