Chandigarh, March 11, 2020: Making women independent & safe riders, Honda Motorcycle & Scooter India Pvt. Ltd. celebrated International Women’s Day across India under its special road safety #SafeRiderSmartRider program.
Aligned with the global theme of this year’s international Women’s Day i.e. #IamGenerationEquality, Honda 2wheelers India brought together women of every age, ethnicity, race and religion and empowered them with the freedom of mobility.
Aiming to build more independent and safe two-wheeler riders on road, Honda conducted exclusive female-oriented road safety #SafeRiderSmartRider program under two-fold approach. The celebrations were held at Honda’s 14 traffic training parks which saw activation participation of over 1,000 females. Parallely, Honda took forward the celebrations at educational institutions in 8 cities (Yamunanagar, Bhopal, Angul, Jagdalpur, Madurai, Belgaum, Palgarh & Alipurduar) where more than 6,000 young women celebrated the spirit of womanhood with Honda.
Commenting on the occasion, Mr. Prabhu Nagaraj, Vice President - Brand & Communication, Honda Motorcycle and Scooter India Pvt. Ltd. said, “Everyday, more and more women are now joining the workforce. This International Women’s Day, we want to take this opportunity to encourage women to enjoy the freedom of mobility. Our #SafeRiderSmartRider program aimed at empowering women to be an independent and safe rider. I thank all the participants who came forward and joined us in celebrating the spirit of womanhood.”
Key activities
Enabling women to be a #SafeRiderSmartRider, Honda 2Wheelers India conducted the celebration under its three-pronged approach:
1. Theoretical session: All the participants first went through an interactive theory session on crucial subjects like traffic rules, riding tips, road signs and necessary safety measures followed by a road safety quiz.
2. Demonstration: Further embedding the theoretical knowledge, Honda’s trained road safety instructors then showed the safe and easy ways of vehicle inspections, kick-starting a two-wheeler, rule of mounting & dismounting etc.
3. Practical: In the final leg, all women then implemented the knowledge gained by riding a two-wheeler on an all-inclusive track replicating the real-world on road situations (like traffic signals, speed breakers, blind spots etc.) a rider faces during her commute.
To make it a memorable experience, all women took home Honda merchandise and won exciting gifts.
Honda’s CSR initiatives towards Women Empowerment
As a socially responsible corporate, Honda is actively involved in promoting gender equality and enabling them to become agents of change in their families & communities. Honda has empowered more than 11,000 women through its various projects like Sapno ki Udaan (giving wings to young women’s dream of becoming a commercial pilot), Umeed (an initiative for improving the lives of war & army widows) and Unnati (empowering local women by providing vocarional skills training to young women). Additionally, Honda has also set up Honda Centre of Excellence to develop the skills of youth & make them independent, Women Security Guard Training Program imparting relevant skills & knowledge necessary to become security guard.