Chandigarh, 13thJanuary, 2020: Zee Punjabi, Punjabi General Entertainment Channel by Zee Entertainment Enterprises Limited (ZEEL) went on air on the auspicious day of Lohri,13th January, 2020. With its unique brand promise, ‘Jazba Kar Vakhon Da’ – the spirit to make theVaddeSapne come true, Zee Punjabi’s contentendeavours to be the jazbaathat pole vaults people to their extraordinary dreams.

Zee Punjabi has brought a strong line up of fiction shows, non-fiction shows and movies with storylines inspired by the land of Punjab..

Heer Ranjha

The epic love saga featuring the Punjabi superstar Sara Gurpal as Heer .

Mon – Fri 8:30 PM

Sa Re Ga Ma Pa

The superhit music reality show mentored by Gurdas Mann and judges Jaidevji, Jazzy B, Sonu Kakkar

Sat – Sun 7:00 PM

Vilayti Bhabhi

A laugh riot comedy about Punjabis and their eternal Canadian dream

Mon – Fri 9:00 PM

Tu Patang Main Dor

A cross border love story based in 1980s

Mon – Fri 8:00 PM

KamliIshq Di

A show about Veer’s passion for the army and Maahi’s unabashed love for him

Mon – Fri 7:30 PM

KhasmanuKhani

A Punjabi sherni who wins her husband back

Mon – Fri 7:00 PM

Hasdeya De GharVasdeya

A skit based comedy show with occasional celebrity appearances

Sat-Sun 8:30 PM

JeeAaya Nu

A light-hearted morning chat show with a ‘saas-nu’ duo

Mon – Fri 8:30 AM

AajoJineKhedna Hai

A ground connect show that travels through the land of Punjab

Mon – Fri 6:30 PM

Speaking of the launch, Rahul Rao, Business Head Zee Punjabi says, “Punjabiculture, spirit and festivities is well known across the world. Our Channel reflects that spirit and passion of Punjabis. Launching on the auspicious day of Lohri, we are sure that Zee Punjabi will carve a special place in the hearts of all Punjabis very soon”

Zee Punjabi will be available across all major cable, DTH, Freedish and digital platforms starting 13th January 2020. The channel will also be available on ZEEL's digital and mobile entertainment platform, Zee5.

About Zee Punjabi

Zee Punjabi is the Punjabi General Entertainment Channel of Zee Entertainment Enterprises Ltd (ZEEL). Launching on 13th January, 2020, Zee Punjabi is set to offer a variety of shows around themes that are familiar to the audience and cater to the unique entertainment preferences. With a strong line-up of original content including fiction shows like Heer Ranjha, Khasma nu Khani, Kamli Ishq Di, Tu Patang Main Dor, Vilayti Bhabhi, Chaar Sahib Zaade and non fiction shows like Sa Re Ga Ma Pa, Hasdeya De GharVasdeya, Jee Aaya Nu, Aajo Jine Khedna Hai to name a few, Zee Punjabi is set to present a strong line-up of novel and innovative content that is family inclusive and culturally rooted within the diversity of Punjab

With the brand promise, ‘Jazbaa Kar Vakhon Da’ translating to “Making their Vadde Sapne come true”, the channel endeavours to be a reflection of the jazbaa that pole vaults people to their extraordinary dreams.

Zee Punjabi will be well-connected across all cable, DTH and digital platforms. The channel will also available on ZEEL's digital and mobile entertainment platform, Zee5.