NEW DELHI,25.11.19-Tis the season as Christmas revelry starts at SMAAASH, a family entertainment and gaming center. It is that time of the year when the holiday cheer catches almost all of us into its spin and the festive spirit brings color to the dull winters. The cake mixing ceremony was organized for the first time and was held at Pitstop Brewpub and Sky Karting in Gurugram inviting some special guests – bloggers in the activity along with the other guests.

The signature cake mix was prepared by mixing dry fruits such as apricots, cherries, cashew nuts, raisins and black currants etc. The guests and bloggers were seen enthusiastically taking part as they mixed up the ingredients at the ceremony. The mixing table was set up where all the fruits and the drinks were put together. The ceremony was an attempt to showcase the way SMAAASH makes the traditional plum cakes in time for Christmas

Speaking on the occasion, Executive Chef Siddharth Jokhani, SMAAASH,“Cake Mixing Ceremony, a ritual religiously followed the world over, is said to be a harbinger of good tidings and happiness. It is the first time that SMAAASH has organized the ceremony and we are really excited for it. The ceremony makes the advent of the festive season and we look forward to spread the warmth of this season”.

The traditional Christmas cake is an integral part of the Christmas celebrations and preparations are on at full swing across all the centers of SMAAASH. We are curating Christmas menu and a grand celebration with a unique décor especially for the festival.


Launched in 2012, SMAAASH is one of India's acclaimed gaming and entertainment centers that blends sports, virtual reality, music and dining into an immersive, evolved, interactive and innovative social experience for family, friends and children alike. Helmed by its creative ideator, ShripalMorakhia, SMAAASH is renowned in the field of sports simulation technology and proprietary gamification technologies such as a unique twilight bowling zone, VR Games and bike racing simulators and the go-karting tracks (in Mumbai & Gurgaon)

Being a virtual reality led entertainment gaming center - vastly credited to its in-house research and production capabilities, head mounted VR displays are used to produce games such as Walk the Plank, Finger Coaster, Jurassic Escape, Cockpit 360, etc.

SMAAASH acquired 100% stake in BluO entertainment (a premium bowling and entertainment format) in 2017. The acquisition marked doubling the area under SMAAASH management from 276,000 square feet to approximately around 600,000 square feet in Indiawith its current presence in Mumbai, Gurgaon, Delhi, Hyderabad, Bengaluru, Noida, Pune, Chandigarh and total of 19 cities.

SMAAASH also acquired a 100% stake in SVM Bowling and Gaming, a popular bowling and entertainment format operated by SVM Private Limited in 2017. SMAAASH is now present in 22 cities and has 43 centers in total.

SMAAASH implores the child in you to joyously revel in an unmatched range of activities ranging from highly interactive sports simulators to many more thrilling and recreational attractions. Redefining sports entertainment and customer engagement with ground breaking entertainment ideas and novel dining concepts, SMAAASH has something for everyone of any age making it a perfect destination for “kids” of all ages.