Ludhiana 23 December 2021-College of Fisheries (COF), Guru Angad Dev Veterinary and Animal Sciences University (GADVASU) is conducting various activities to create public awareness about nutritional benefits of fish and fisheries products under Fish Consumption Promotion Drive. Fish contributes about 15% to the total animal protein consumed globally, but its per capita annual consumption is as low as 0.4 kg in Punjab, against the national per capita consumption of about 9 kg in respect to its fish-eating population. Hence, university intends to promote consumption of fish among non-veg population of Punjab so as to include a PUFA rich complete protein food item in their plate for boosting immunity, improving memory, augmenting vision, promoting brain development, lowering cholesterol and protecting heart health, informed Dr. Meera D. Ansal, Dean, COF (GADVASU).

In this context, a tagline contest was organized to develop some attractive catchy phrases fostering the urge to consume fishery products. Poster making and Poetry writing competition were also conducted on the theme “Fish for Health”. 25 students participated in the event and the winners were adjudged by the visiting Guest Faculty of the College viz., Dr. B A Shamasundar, Retired Professor (Fish Processing Technology), College of Fisheries, Mangaluru, Dr. Shivaprakash S M, Former Dean, College of Fisheries, Mangaluru and Dr. Deepjyoti Baruah, Senior Scientist (Aquaculture), ICAR-IARI, Assam. All the competitions were organized by Assistant Professors, Dr. Shanthanagouda A. H. and Dr. Grishma Tewari; and coordinated by Dr. Vaneet Inder Kaur. An effective Tagline will be released in public domain during a forthcoming “Fish Food Festival” to be organized in the university to stimulate fish consumption among Punjabi people, apprised Dr. Ansal.

Dr. Inderjeet Singh, Vice Chancellor, GADVASU, felicitated the winners of tagline, poster and poetry writing competition during a ceremonial function in the college and also released fish consumption promotional handouts prepared by COF for public distribution. Dr. Singh impressed that public awareness in respect to health benefits of fish and fishery products need to be braced up to promote fish consumption in north-western region of the country, possessing potential resources and expertise to make significant contributions to national fish basket.