Mumbai,18.09.20-: Innovations are an eclectic mix of a new technology, an old problem, and a big idea. The ubiquitous QR code used for making payments can now be used for watching films. The revolutionary innovative technology has been introduced by an entertainment industry start up FilMe.

With FilMe now viewers don’t have to pay for subscriptions, monthly commitments or search from hordes of apps on smartphones to enjoy that movie that they wanted to see. On FilMe one can watch movies the ala carte way (pay per view) by just scanning a QR code using phone’s camera, viewer can watch films without any subscription and app download, in a matter of seconds.

As learnt this disruptive product offers even more value as it enables multiple viewings over a 7-day period for a flat price of Rs. 30 only with ability to share the movie with friends and family. At this extremely lucrative pricing FilMe enters with a better value proposition in a market where players like Google Play Movies, iTunes, YouTube and recently launched services like Shemaroo Box Office and Zee Plex have their presence.

Talking about the innovation and his new platform Dr. Abhishek Shukla, Founder of FilMe says, “our key value add is the relief from costly 3-4 monthly subscriptions that consumers take and do not even use to the optimum. With FilMe, there is no confusion of browsing thousands of titles to arrive at what you want to watch.”.