Chandigarh, June 26, 2020: Godrej Appliances, a leading player in the Home Appliances with a rich legacy of 62 years, has always put forth products based on consumer insights, and the pillars of innovation and sustainability. Staying true to the brand philosophy ’Things made thoughtfully’, Godrej Appliances recently launched 3 new models - Godrej EDGE RIO Refrigerator, Godrej EDGE NEO Refrigerator and Godrej EDGE Ultima Semi-Automatic washing machine. These new models attest the brand’s unabated commitment toward enabling brighter living for its consumers, always.

The brand took the baton of innovation a step forward by opting for a virtual medium for the Pan India launch, engaging its entire trade network. This is yet another attempt at breaking the barriers by the brand in its series of trade partner engagement initiatives.