NEW DELH,18th April, 2020: With more than 3 billion people around the world under lockdown, airlines grounded and many airports closed, global tourism has ground to a halt.

The Principality of Monaco has been heavily affected. During this hiatus for the tourism industry, the Monaco Government Tourist Authority is keen to stay in touch with everyone who loves to travel, whether they are already familiar with the Principality or are planning to visit once the crisis is over. Today, the tourist board is rolling out a new communication campaign to let them know just how much they are missed in Monaco!

The Principality is missing everything their visitors bring, from those treasured moments of friendship and fun, to their opinions, their valued custom, their languages, and of course the 'wow' factor experienced by everyone who comes to Monaco. All of the things that together make the country so vibrant and alive.

The Tourist & Convention Authority's usual slogan, "FOR YOU", a warm invitation to take advantage of all the incredible things the Principality has to offer, has evolved into a simple declaration of affection.

This is a difficult time, with so many of us under lockdown and lacking that most precious of things: social contact.

So today, the message is "MISS YOU", supported by friendly messages and pictures, to remind us of those precious times that we look forward to sharing again. They show touching snapshots of life, with happy people spending unforgettable moments together in Monaco. We hope they are back in our everyday lives again very soon. Each tactile image inspires a desire to relive those experiences, in these unique places... just as soon as possible.

This campaign is targeted at both leisure and group business tourism, for professionals and private customers.

It will be promoted by the Principality of Monaco's ten representative offices in North and South America, Europe, Asia and Oceania, and will be carried on social networks, travel industry websites and in magazines.

We know these are difficult times, we urge you and your loved ones to stay safe. While we entice you with the above reading for your next travel aspiration, we sincerely hope to welcome you in Monaco later...

Facing the evolution of the covid-19 contagion in countries at the border of the Principality, Monaco Government has decided to apply new measures to protect the country. In view of the Covid-19 situation, we would like to assure you that the Principality of Monaco considers the health and safety of its customers and employees to be of the utmost importance. For this reason, we have evidently taken the precautionary public health and practical measures recommended by the relevant authorities. Customers or individuals willing to make a reservation who come from government-designated at-risk areas are requested to first contact the booking department of Monte-Carlo Société des Bains de Mer or to postpone their trip. An updated list of at-risk areas and any changes in the situation can be found on the dedicated website of the Government of the Principality of Monaco, which reports all measures taken in real time:

About Monaco

Welcome to Monaco. A Riviera Gem. An international cultural center for ballet, opera, music, theatre and exhibitions. A place where great minds meet for business at the Grimaldi Forum Monaco. Experience heart-stopping sports action at Monaco's F1 Grand Prix and Tennis Masters and at the tables of the Casino de Monte-Carlo... or retreat to our luxurious spas (Les Thermes Marin, ESPA, Les Cinq Mondes, Willow Stream). World-class hotels (including the Hotel de Paris, Hotel Metropole Monte-Carlo, Fairmont Monte Carlo, Monte-Carlo Bay Hotel, Le Meridien Beach Plaza, Monte-Carlo Beach Hotel, Port Palace Monaco and the Hotel Hermitage) host the world's most discerning guests.