NEW DELHI,20.03.18-Delhi based Indian singer-songwriter Tanya Nambiar& teenyboppers’ heartthrob Prateek Kuhaad performed at the #BeGood #For Her festival - The Open Sky. The event was organized by Marketing Solutions (P) Ltd at Nehru Park on March 17th, 2018, where a large number of audiences marked their presence.
Besides many Bellwood celebrities viz., Tisca Chopra, Manoj Bajpayee, Rannvijay Singh, Tapsee Pannu and others, who have endorsed the initiative and recorded a one-minute video in support of the movement, the BeGood Philosophy has fast gaining popularity as a mass hysteria gradually with many young boys and girls have shown their solidarity to bring out the essential goodness in them by doing one good act, or by simply “ Being Good.” At the launch of the event, two Appreciation Awards were given away to deserving women who have broken the glass ceiling, and emerged triumphant.
The thought behind such a unique initiative was to collectively seek to make 'goodness' a way of life. Since within every human being lies the potential for goodness, and a desire to be a force of positive change, there is an urgent need to put aside the negatives vibes that may manifest from any corner, and urge others to do ‘the right thing.’ Or, pay heed to the internal voice that would guide our actions and chart out a path of righteousness.
Poonam Lal, Director OSFL and a Believer of the #BeGood Tribe explained, “We believe that there is good in everyone, we are just getting together to find it, it is as simple as this. Be Good is a community of like-minded people who goad you to walk the right side of humanity. I do believe strongly that if we are a part of a community that believes in staying in touch with the good side, and allow a lot of life-altering things to happen.”
Panasonic, the consumer durables giant which is celebrating its 100th anniversary this year, supported the #ForHer initiative in-line with its global vision – ‘A Better Life, A Better world'.