PANCHKULA,22.01.21-HAFED for the first time entered into the growing sector of healthy food items by launching a new range of Consumer Products namely biscuits and namkeens made of Bajra and Jowar. A ceremony was held on today i.e. 21.01.2021 in the presence of Hon’ble Cooperation Minister, Haryana at Haryana Civil Secretariat, Chandigarh for the launching of these products. The newly launched Bajra/Jowar based Consumer Products are Bajra Jeera Biscuits, Jowar Till Biscuits, Chana Flax seed Biscuits, Roasted Bajra Namkeen, Roasted Jowar Namkeen, Mix Grains Namkeen and Bajra Matthi, a total of 7 (seven) products. Besides, Hafed also launched “Poha” under its brand name. Sh Kailash Bhagat, Chairman Hafed, Sh Sanjeev Kaushal IAS, Additional Chief Secretary Cooperation & Sh D.K. Behera IAS, M.D. Hafed along with others were also present during the launching ceremony.


Speaking on the occasion, the Hon’ ble Cooperation Minister Haryana Dr. Banwari lal said that HAFED has recently taken several initiatives to widen its range of products to be made available to the consumers of Haryana at its own retail outlets as well as through the existing distributor network which includes Gur (Jaggery), Wheat Bran, Honey, Turmeric. HAFED has signed Memorandum of Understanding (MoU) with Woman Self Help Group, Gurugram namely “Kshitiz” for providing marketing support for sale of the Bajra/Jowar based consumer products being produced by the Woman Self Help Group. Through this partnership HAFED has taken significant steps for marketing of locally produced goods which will benefit the smaller players in the market. “Kshitiz” will significantly gain in terms of revenue by long time partnership with HAFED by ensuring steady supply of its products to HAFED outlets which will boost the income of its women members. It shows that a Cooperative Federation like HAFED has come forward to help smaller entities like Self Helps Group (SHG) and Farmer Producer Organizations (FPOs) in achieving their financial freedom thus serving the economic interest of people of Haryana.


HAFED's existing Consumer products i.e. Superior Basmati Rice, Premium Gold Basmati Rice, Whole Wheat Chakki Atta, Kachchi Ghani Mustard Oil, Refined Soya Bean Oils, Hafed Sugar, Whole Wheat Dalia, Jaggery, Wheat Bran are very popular among the consumers as well as institutions alike. Soon, HAFED will launch 10 varieties of pulses under its brand name for which all formalities have been completed.


Sh. D.K. Behera, IAS Managing Director Hafed apprised that Hafed is also in process of opening of the big outlets to be known as “HAFED BAZAAR” sale outlets in all the district head quarters (towns/cities) in the state.